Creative Suite Pillows
In Link It, Novel Idea, We Like It, We Thought It Was Funny on May 30, 2009 at 10:25 PM
I Got No Fleas on Me?
In Novel Idea, Someone Else Designed It, We Like It, We Thought It Was Funny on May 29, 2009 at 7:27 PM
This is clever. You know that feeling you get when you see ants crawling everywhere? I get that feeling looking at this advertisement for Frontline. I think I will call this “installation advertising”- a hybrid between advertising and installation art.
>>Via thecoolhunter.com
Perwanal Saatchi & Saatchi in Jakarta, Indonesia, has taken interactivity and creepy-crawliness to a new, flat level with the creation of this massive “floor sticker” in an Jakarta shopping center .
The ad, for Jakarta’s pet emporium JAKPETZ, promotes Frontline Flea & Tick Spray with the slogan “Get them off your dog.”
Viewed from the upper levels, the people walking on the ad look disgustingly flea-like, and the scene elicits constant reactions that sound something like “yikes!” The team behind this effective promo included Chief Creative Officer Andy Greenaway, Executive Creative Director Juhi Kalia and Art Directors Aryanto Salim and Joel Clement. - Tuija Seipell
